Building the Future
AAF Management Ltd is an early stage venture capital firm focused on Seed/Series A investment opportunities with companies that have international expansion potential. Our goal as a strategic investment firm is to provide unprecedented access to brilliant entrepreneurs seeking to enter the Gulf Cooperation Council (GCC), larger Middle East & North Africa (MENA), and Western Asia markets.
OTT Provider Tru Optik Lands $10 Million Funding Round
Tru Optik, the leader in over-the-top (OTT) targeting, measurement, and privacy management, announced the close of a $10 million venture round led by Mithera Capital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures.
“Tru Optik’s technology anonymously maps every OTT screen across 80MM US homes, enabling advertisers to reach more than 90 percent of ad-supported OTT viewers. The audience reach and targeting precision we offer is unmatched in the OTT ad ecosystem, which is why more than 10,000 brands and advertisers rely on Tru Optik to drive their audience-based capabilities to build their ad-supported CTV offerings,” said Andre Swanston, CEO of Tru Optik.